OUR
Storytellers
Real Humans. Stories.
We’re image-weavers, fixers, and big dreamers. Fable is born of a love for the work, and mutual respect between talented practitioners. We choose to work together, every day, to elevate and amplify the critical stories of our clients.
We take on tough problems with a multi-disciplinary lens aimed at helping our clients stand tall and achieve their goals. We are not dyed-in-the-wool communicators, but creative thinkers who find satisfaction in helping others discern meaning and do meaningful things.
We're an agency that believes in creating agency—for our clients, for ourselves, and for the world.
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Creative communications is the unifying thread of Amy’s career. Amy holds an MFA in poetry from the University of Utah, and brings her poetic sensibilities to bear on everything from content creation and design to big-picture strategy. Amy has produced digital and print media for national consumer, trade, and lifestyle publications, managed PR and digital marketing campaigns for businesses, nonprofits, and a top-secret (sorta) National Laboratory. A serial entrepreneur at heart, Amy's passion is helping businesses and organizations develop holistic strategies to get to that next level.
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At the age of 12, Ben knew he wanted to be a religion teacher. He didn’t have the words at the time to describe it, but he was (and still is) obsessed with how people make meaning of the world and their place in it, and how our communal stories – the myths of old and new – shape how we view and interact with the world and each other. After twelve years working in the nonprofit sector, Ben’s role shifted to consulting nonprofits, businesses, and coalitions on how to do a better job to tell their stories and to win the day. He’s still holding out hope on being a religion teacher.
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Shawna Brown
Shawna B. is a creative based in Albuquerque, New Mexico. She enjoys creating physical & digital spaces that center Black joy, queer folx and healing. Her top favorite things include: whiteboarding big ideas, taking naps (shoutout to #thenapministry), researching, and spending time with Mama Earth.
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Ryan Michelle Scavo
Ryan is a photographer, digital creator and social media manager, specializing in creating unique content for clients. Based in Del Norte, Colorado, she is also an avid outdoorswoman, writer & life-long adventure seeker. She finds her inspiration in nature and as co-owner of Big River Collective, creates digital and analog media and marketing content to help share clients’ stories, promote their brand and share their passion.
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Felicia Montoya
Felicia is a freelance designer and creative, specializing in web design and graphic design for clients. Based in New Mexico, she brings an uncommon blend of technical precision and artistic vision, rooted in her degrees in Mechanical Engineering and Art Studio. She finds her inspiration at the intersection of form and function, crafting thoughtful digital and visual solutions that help share clients’ stories, elevate their brand and bring their ideas to life.
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Emily Esterson
Wordsmith, project manager, writer, editor, grammar nerd, entrepreneur, university professor, journalist: Emily’s career that has been wholly devoted to quality communications (plus horses and tinkering with bread-baking). As the former editor of New Mexico Business Weekly (now Albuquerque Business First), Emily drummed up and reported on the state’s most important economic development stories (another passion). She started E-Squared Editorial Services in 2008, creating publications, marketing collateral, public relations materials and grants for clients such as National Geographic Museum, The Event at Rebecca Farm, Heritage Hotels and Resorts and the Albuquerque Museum. When Covid ate a chunk of her business, she joined a certain national laboratory (hint: it’s on a mesa) where she managed internal communications for the 18,000-employee organization. If you’re looking for Emily, you might find her in the barn with her horses or in the kitchen, hands covered in dough.
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Our Skills & Expertise
We're a team of big thinkers, strategists and doers. We've never fit inside the box and we promise not to cram your brand into one either. Boxes are the worst.
We come from diverse backgrounds, but we all share a passion for cool projects and supporting organizations that seek to improve the world in one form or another. Our collective goal is to do good work, and support work that does good.